Schedule Demo

Request a Demo

Privacy Policy

Effective Date: March 31, 2017

This privacy statement describes how truthlab Technologies, Inc. (“truthlab”) collects, secures, and uses the personal information and data you provide through our services. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information. We will share your personal information with third parties only in the ways that are described in this privacy statement. The use of information collected through our service shall be limited to the purpose of providing the service for which the Customer has engaged truthlab.

This privacy policy applies to all products, services and websites offered by truthlab, except where otherwise noted. We refer to those products, services and websites collectively as the “services” in this policy. Some services have supplementary privacy statements that explain in more detail our specific privacy practices in relation to them. Unless otherwise noted, our services are provided by truthlab (collectively, “truthlab”, “We”, “Our” or “Us”).

truthlab participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework.  truthlab is committed to subjecting all personal data received from European Union (EU) member countries, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles.  To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List. []

truthlab is responsible for the processing of personal data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf.  truthlab complies with the Privacy Shield Principles for all onward transfers of personal data from the EU, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, truthlab is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.  In certain situations, truthlab may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Under certain conditions, more fully described on the Privacy Shield website [], you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.

Information we collect

We collect the following personal information from our Customers:

Information we collect directly from you

  • Account information. When we create your account, we collect your username, password, email address, first name, last name and title. When you add new users to your account, we collect the same information for all the additional users.
  • Account settings. You can set default preferences in your account.
  • Survey data. We store your study data (questions, responses and data) for you.
  • Other data you intentionally share. We may collect your personal information or data if you submit it to us in other contexts.

Information we collect about you from other sources

  • Usage data. We collect usage data about you whenever you interact with our services. This may include which webpages you visit, what you click on, when you performed those actions, and so on. Additionally, like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses.
  • Device data. We collect data from the device and application you use to access our services, such as your IP address and browser type. We may also infer your geographic location based on your IP address.
  • Referral data. If you arrive at a truthlab website from an external source (such as a link on another website or in an email), we record information about the source that referred you to us.
  • Information from page tags. We use third party tracking services that employ cookies and page tags (also known as web beacons) to collect data about visitors to our websites. This data includes usage and user statistics.

When you download and use our Services, we automatically collect information on the type dof device you use, operating system version, and the device identifier (or “UDID”). We collect your location-based information for purposes of providing the services hereunder to you (which may include the improvement of such services and our provision thereof). We will only share this information with our mapping provider for the sole purpose of providing you the services hereunder.

How we use your personal information

We treat your study questions, responses and data as information that is private to you. We do not sell your survey data to third parties.

We use the information we collect from you in connection with providing our services to you.

  • To provide you with our services.
    1. This includes providing you with customer support, which requires us to access your information to assist you (such as with study design and creation or technical troubleshooting).
  • To manage our services. We internally use your information for the following limited purposes:
    1. To monitor and improve our services and features. We internally perform statistical and other analysis on information we collect (including usage data, device data, referral data, and information from page tags) to analyze and measure user behavior and trends, to understand how people use our services, and to monitor, troubleshoot and improve our services.
    2. To assist the enforcement of our Terms of Use.
    3. To prevent potentially illegal activities.
    4. To screen for undesirable or abusive activity.
  • To create new services and features.
  • To contact you about your service or account. We occasionally send you communications (e.g. service-related announcements, billing-related matters, changes to our services or policies, a welcome email when you first register). You can’t opt out of these communications since they are required to provide our services to you.
  • To contact you for marketing purposes (if you opt in).
Communications from the site


If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. If you wish to no longer receive these emails you may follow the unsubscribe instructions contained in each of the email communications you receive.

Service-related announcements

We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

Service providers

We use other third parties such as an email service provider to send out emails on our behalf. When you sign up for our services, we will share your personal information only as necessary for the third party to provide that service.

We use this information to administer our Customers’ truthlab account.

truthlab collects information under the direction of its Customers, and has no direct relationship with the individuals whose personal data it processes. If you are a customer of one of our Customers and would no longer like to be contacted by one of our Customers that use our service, please contact the Customer that you interact with directly. truthlab works with its Customers to help them provide notice to their customers concerning, the purpose for which personal information is collected. We may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our Customers.


truthlab acknowledges that you have the right to access your personal information.   truthlab has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the truthlab‘s Customer (the data controller). If the Customer requests truthlab to remove the data, we will respond to their request within 30 days.

Sharing of information

We will share your personal information with third parties only in the ways that are described in this privacy statement.

We reserve the right to disclose your personally identifiable information as required by law, in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our web site, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request and to any other third party without your prior consent to do so.

If truthlab is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Service providers

truthlab may transfer personal information to companies that help us provide our service such as third parties who assist us in recruiting panels for our Customers. Transfers to these third parties are covered by the provisions in this Policy regarding notice and choice and the service agreements with our Customers.

Data retention

truthlab will retain personal data we process on behalf of our Customers for as long as needed provide services to our Customer. truthlab will retain and use this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Access to personally identifiable information

Upon request truthlab will provide you with information about whether we hold any of your personal information. If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete/deactivate it by emailing our legal team at We will respond to your request within a reasonable timeframe.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


The security of your personal information is important to us. We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. When you enter sensitive information (such as login credentials) on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL). No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our web site, you can contact us at

Tracking technologies

truthlab and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies on an individual as well as aggregated basis, for purposes of providing the services hereunder to you, to improve such services and our provision thereof, and/or improving our customers’ (including your) overall experience and engagement with our services.

We use cookies to remember users’ settings (e.g. language preference), for authentication. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

Log files

As is true of most web sites, we use a third party tracking-utility partner gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

Links to other web sites

Our Site includes links to other web sites whose privacy practices may differ from those of truthlab. If you submit personal information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any web site you visit.

Notification of privacy statement changes

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Contact us

If you have any questions, concerns or suggestions regarding this privacy statement, please contact us at or via postal mail at truthlab Technologies, Inc., 15 N Ellsworth Avenue, Suite 205, San Mateo, CA 94401, USA.