White Paper: The Customer Experience Advantage

The Customer
Experience Advantage

White Paper | September 2017

About This White Paper

According to the technology analyst firm Gartner, “89% of companies believe that customer experience will be their primary basis for competition in 2016 versus 36% four years ago.”

In this White Paper, learn more about:

  • The important difference between CXM & CRM
  • Making your company customer centric
  • How to truly know your customer
  • Using technology to automate and optimize CX activities

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