From 2010 to 2015, the Compound Average Revenue Growth
rate for CX Leaders was 17% compared to 4% for Laggards.
*Source: “Customer Experience Drives Revenue Growth,” June 2016, Forrester Research
Automatically Extract Insights and Act Upon Them
The Truthlab Research Module enables your team to begin immediately receiving actionable insights from your qualitative and historical customer data, including videos, audio and text.
The Research Module consists of three sections:
Manage your own participants
Filter panelists and create static or smart lists
Smart audience lists automatically add and remove panelists based on your filter settings
Once your filters are set, no further management is required
Easy onboarding of any tester including employees or contractors either by name or leveraging existing collaboration tools (i.e., Slack, Yammer, Chatter)
Configure and automate testing of digital properties (live or prototypes)
Does not require any custom integration
Distribute to panelists by link or Smart Audiences
Define success criteria for Success/Failure testing
Conduct research in a matter of minutes
Review individual and/or aggregated insights so you can quickly analyze, identify and correct issues
Upload historical studies to generate insights immediately
Usability Waterfall Chart gives you visibility into aggregate clicks, page-loads and time-on-task
Tester Journey shows how each panelist progressed during the task
Quickly issue spot and gain qualitative understanding to fix negative experiences
of companies believe that customer experience will be their primary basis for competition in 2016 versus 36% four years ago.
We have a solution for every member of your team
Insights at a fraction of the time and cost
Aggregated reporting to show success/ failure stats
Spend less time gathering data and more time making decisions
See clips of users interacting with your product
Quickly identify design pain points
Instantly share feedback with your team
On-demand insights keep you ahead of release cycles
Discover the ‘why’ behind your quantitative data
Receive feedback from real users
of your time can be saved by collecting and processing qualitative data with Truthlab.
Truthlab’s UX research platform automatically creates highlight reels of my customer videos so I can get to the most important parts without watching hours of videos.
Fortune 500 Tech Company
There’s value in watching each user complete a task using our product, but my team and I don’t have time to watch all those videos.
Kevin Boodtama | Senior Designer